Fuel is a new “vintage-modern” American coffeehouse that celebrates friendships, inspiration, hard work, and the American “can-do” spirit. To “Ignite your Journey,” they offer custom coffee, better beverages, fresh foods and baked goods.
Alex Asfour is a graphic designer specializing in print design as well as illustration and web design. For his latest project, Alex created a series of beautiful travel posters that is inspired by vintage design.
Ashford & Ashford’s mark holds great symbolic importance to the company as a whole. Two main ideas founded the mark. The first: to create a very structured mark to convey stability, credibility, and legality. The second idea was to use an underlying organic feeling in order to communicate reliability, approachability, and accessibility.
This balance was struck in both the typography and the crest itself. The typeface is structured yet curvilinear. When creating the crest of the mark, we did so in layers. The first layer, the outlining of the crest, is designed to mirror the organic curvature within the typeface. Next was the incorporation of the signature ‘A.’ The ‘A’ is used as a reference to an oil-rig, in relation to the work of Ashford & Ashford. Finally, three curvilinear lines were integrated behind the ‘A’, used to symbolize the layers of the earth. The placing of the diamond in the lower half of the crest was chosen as a reference to minerals.
Martin Oberhäuser, well known for his user interface, web and infographic designs created this stunning calendar for 2013. The calendar is printed on mat 170g paper and is available in black or white. More on oberhaeuser.info.