The VCE Season of Excellence, by the Victorian Curriculum and Assessment Authority (VCAA), is a series of events and exhibitions celebrating a selection of A+ grade work produced by VCE students in an array of creative fields.
A Friend Of Mine created a graphic campaign around the concept of ‘process’ for the umbrella event and 5 sub events. The identity had to translate in both a 3 dimensional and 2 dimensional environment as exhibition signage was a key consideration alongside more traditional print applications. A series of multi dimensional hand-cut dioramas were created for each field, depicting the depth of talent and process behind each event. The human element was important to capture in the visual language of the campaign to reflect the students it celebrated. Each event diorama opens as a window of action through the silhouette of an arm, reflecting the level of work the students have put in through their studies and capturing a feeling of excitement and pro-activity evident in the work and attitudes of the students.
A Friend of Mine worked with Ryan Ward on the campaign identity, Chris Methers of White Cube on the exhibition design and Shane Loorham on the campaign photography.
Fuel is a new “vintage-modern” American coffeehouse that celebrates friendships, inspiration, hard work, and the American “can-do” spirit. To “Ignite your Journey,” they offer custom coffee, better beverages, fresh foods and baked goods.
Alex Asfour is a graphic designer specializing in print design as well as illustration and web design. For his latest project, Alex created a series of beautiful travel posters that is inspired by vintage design.
Ashford & Ashford’s mark holds great symbolic importance to the company as a whole. Two main ideas founded the mark. The first: to create a very structured mark to convey stability, credibility, and legality. The second idea was to use an underlying organic feeling in order to communicate reliability, approachability, and accessibility.
This balance was struck in both the typography and the crest itself. The typeface is structured yet curvilinear. When creating the crest of the mark, we did so in layers. The first layer, the outlining of the crest, is designed to mirror the organic curvature within the typeface. Next was the incorporation of the signature ‘A.’ The ‘A’ is used as a reference to an oil-rig, in relation to the work of Ashford & Ashford. Finally, three curvilinear lines were integrated behind the ‘A’, used to symbolize the layers of the earth. The placing of the diamond in the lower half of the crest was chosen as a reference to minerals.
Martin Oberhäuser, well known for his user interface, web and infographic designs created this stunning calendar for 2013. The calendar is printed on mat 170g paper and is available in black or white. More on oberhaeuser.info.