If Sarah Kauss turned back the pages of her journal to August 2010, she’d likely find an entry about a scorching day in the Sonoran Desert. With the sun beating down on her, all she wanted was a cold drink—but the water she carried was lukewarm from the heat. The experience gave her an idea that would change her life.
Two months later, a stylish, reusable bottle with the ability to keep liquid cold for up to 24 hours, otherwise known as the S’well bottle, was born.
Kauss still uses her journal every day, which serves as a reminder of the progress that she’s made over the years. With just a flip of a page, she can reflect on the highlights and learn from the hangups of her past, something that provides “a sense of positive momentum” as she moves forward.
When designing a music inspired logo, the possibilities are endless. Depending on your client brief, you can incorporate instruments, musical notes, symbols, formats, and much more. Since people have a short attention span, make sure your logo is simple and memorable. In this day and age standing out of the crowd is a must. Also stay away from complexity, it only causes problems.
The VCE Season of Excellence, by the Victorian Curriculum and Assessment Authority (VCAA), is a series of events and exhibitions celebrating a selection of A+ grade work produced by VCE students in an array of creative fields.
A Friend Of Mine created a graphic campaign around the concept of ‘process’ for the umbrella event and 5 sub events. The identity had to translate in both a 3 dimensional and 2 dimensional environment as exhibition signage was a key consideration alongside more traditional print applications. A series of multi dimensional hand-cut dioramas were created for each field, depicting the depth of talent and process behind each event. The human element was important to capture in the visual language of the campaign to reflect the students it celebrated. Each event diorama opens as a window of action through the silhouette of an arm, reflecting the level of work the students have put in through their studies and capturing a feeling of excitement and pro-activity evident in the work and attitudes of the students.
A Friend of Mine worked with Ryan Ward on the campaign identity, Chris Methers of White Cube on the exhibition design and Shane Loorham on the campaign photography.